Disney’s new “Virtual-World Simulator in a real-world venue” tech patent will blend physical and digital assets seamlessly at Disney theme parks. Know more.
A technology creating customized interactive attractions for theme park visitors has been patented by Disney on December 28, 2021. This patent approval will help in facilitating headset-free AR (augmented reality) at Disney theme parks. The “Virtual-World Simulator in a real-world venue” patent of Disney will track the mobile phones of visitors and in turn, generate/project customized 3-dimensional effects on nearby objects, walls, and physical spaces in the park. With this new patent in place, Disney will bring the Metaverse to the physical world.
Though the patent was filed back in July 2021, it was approved only in late-December 2021. Disney CEO Bob Chapek had said back in November 2021 during the fourth-quarter earnings call of the company that they are trying to blend physical and digital assets in the metaverse. He continued saying:
“We'll be able to connect the physical and digital worlds even more closely, allowing for storytelling, without boundaries in our own Disney Metaverse.”
In fact, Disney Resorts Chief Strategy Officer Tilak Mandadi wrote about their intention of blending the digital world with the physical one back in November 2020. At that time he had said:
“As we look to the future, connected park experiences that transcend the physical and digital barrier and unlock new layers of storytelling are a very exciting focus of ours… These experiences are perennial, and the guest engagement is inside and outside the parks. They are unique to you, but are also social and connected. They are constantly changing, so there is always something new to discover.”