FTX cryptocurrency exchange has purchased an advertisement spot in February 2022’s Super Bowl LVI, one of the most watched events in America.
FTX Exchange Going Big on Crypto, Buys Super Bowl Ad Slot of February 2022 to Reach 92 Million TV Audience.
FTX cryptocurrency exchange has purchased an advertisement spot in February 2022’s Super Bowl LVI, one of the most watched events in America. Bloomberg report says that the wide reach of the audience of the championship game of the National Football League has motivated FTX to purchase the ad slot.
Past records of the previous events show that the average television audience of the Super Bowl was around 92 million viewers. The Super Bowl event accounts for 28 of the 30 highest rating broadcasts in the history of television. CEO of the FTX exchange, Sam Bankman-Fried, said that football and this highest rated TV event has been their marketing strategy priorities. This is mainly because cryptocurrency adoption is growing at the fastest rate among the sports lovers and enthusiasts. He went on to say:
“There is no bigger, more mainstream event to share a message like that than the Super Bowl.”
No detail has been revealed about the payments made by FTX to buy Super Bowl ad slots. However, reports say that the ongoing price of the ad slot for the 2022 Super Bowl is US $6.5 million. During the 2021 Super Bowl event, the price of a 30-second ad slot was US $5.5 million.
After major players like Coke, Pepsi, Budweiser, and Hyundai opted out from the Super Bowl in February, it left room for newer players to chip in to reach a wider audience. Some of the major new brands that bought ad slots during the Super Bowl LV include Vroom, DoorDash, Fiverr, Chipotle, Indeed, Hellmann’s, Scotts Miracle-Gro, and many more.
The game of football and other sports has been the priority of reaching out for the FTX exchange since mid-2021. In June 2021, this leading crypto exchange partnered with Seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen. In the same month, it also became Major League Baseball’s official sponsor. FTX also made arrangements for naming the home stadium of Miami Heat as the FTX Arena for the coming 19 years. US $500 in cryptocurrency was given by this leading exchange to every spectator in one section of FTX Arena during the opener game of last week's Miami Heat season.
Coinbase cryptocurrency exchange has also followed the footsteps of FTX exchange and entered into a multi-year partnership agreement with the NBA and WNBA, becoming their exclusive crypto platform partner.